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Case Code: OPER129
Case Length: 11 Pages 
Period: 2008 to 2018      
Pub Date: 2019
Teaching Note: Available
Price:Rs.300
Organization : Jan Aushadhi
Industry :Government Agency
Countries : India
Themes: Generic Medicines/Supply Chain Management/Healthcare Scheme/Pradhan Mantri Bharatiya Janaushadhi Pariyojana (PMBJP)
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Jan Aushadhi-Taking Medicines to the Masses

 
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INTRODUCTION

 
In 2016, the Medical Council of India (MCI) amended Clause 1.5 of the Indian Medical Council Regulations (Professional Conduct, Etiquette, and Ethics), 2002, making it mandatory for the medical practitioners to prescribe medicines by their generic names. The directive followed the revamping of the Jan Aushadhi Scheme (JAS) launched in November 2008 by the Government of India (GoI) to provide affordable and quality generic medicines to the needy and weaker sections of society.

Even though JAS was launched with the noble cause of providing affordable medicines to the weaker sections of society, the scheme initially faced several challenges such as poor supply chain management, competition from the state governments, quality issues, and lack of awareness among the public about generic medicines.
 
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